Market Research Toolkit - The Why and How for Business Growth

If you're a small business owner, chances are you’ve been told to “know your audience” more times than you can count. But what does that actually mean—and how do you do it without hiring a pricey research firm or getting lost in a sea of spreadsheets? In this power-pack......More

If you're a small business owner, chances are you’ve been told to “know your audience” more times than you can count. But what does that actually mean—and how do you do it without hiring a pricey research firm or getting lost in a sea of spreadsheets? In this power-packed 90-minute workshop, we’re breaking down the why and the how of market research so you can confidently make business decisions that lead to real growth. Whether you run a boutique shop downtown, sell hand-poured candles at pop-ups, or offer services like photography, fitness, or coaching, this session is your shortcut to understanding who your ideal customer is, what they actually want, and how to speak their language. You’ll learn how to: Identify your true target market (spoiler: it's not “everyone”) Tap into local data without fancy tools Gather insights through surveys, interviews, and community feedback Spy (ethically!) on your competitors and what’s working for them Use your research to shape better marketing, product development, and service delivery Perfect for product- or service-based business owners, side hustlers, and anyone looking to level up their strategy with clarity and intention.

Online Via Zoom

SoMoCo Republican Women's Luncheon

Contact [email protected] for details

Stage Hands Meeting

Stage Hands meeting - 1st Tuesday of every month - Guests are welcome.

St. Mark's Episcopal Church Guild Hall, 301 Bassett St., King City

Natividad Farmers Market

Natividad’s weekly Farmers' Market season begins Wednesday, April 2 at 1441 Constitution Blvd., in Salinas. The market, which will run every Wednesday through October from 10:00 a.m. to 2:30 p.m., offers more than just fresh produce; it’s a gateway to a healthier lifest......More

Natividad’s weekly Farmers' Market season begins Wednesday, April 2 at 1441 Constitution Blvd., in Salinas. The market, which will run every Wednesday through October from 10:00 a.m. to 2:30 p.m., offers more than just fresh produce; it’s a gateway to a healthier lifestyle and a thriving community.

To learn more about the Farmers' Market and its offerings, please visit www.natividad.com/farmers-market

Budgeting Like a Boss - Small Business Strategies

Join Ali from Benevolent Bookkeeping and learn all about the importance of budgeting for a small business.

Online Via Zoom

Budgeting Like a Boss - Small Business Strategies

Join Ali from Benevolent Bookkeeping and learn all about the importance of budgeting for a small business.

Online Via Zoom

Silver Queens & Kings

Meeting and Dinner

Orradre Building, Salinas Valley Fair, 625 Division St., King City

2025 King City Chamber fireworks

Join us for our Fireworks show at the SV Fairgrounds Stampede Arena.

Stampede Arena, Division and San Lorenzo, King City

Nacitone Museum

Nacitone Museum open 1st Saturday of every month, 10-4,or by appointment.

Lockwood Jolon Rd, Lockwood, Ca

Community Food Pantry of King City

Community Food Pantry of King City opened on May 30th. The Pantry will open every Friday from 10 am - 11 am. Dispensa de Comida Gratis. Abrimos el viernes el 30 de Mayo, 10 am - 11 am. y cada viernes despues, entre 10 am - 11 am.

Salinas Valley Fairgrounds, / S. San Lorenzo. En el tereno de la feria/ calle S. San Lorenzo

4th of July Parade

The King City Chamber of Commerce annual 4th of July Parade on Broadway. Come and celebrate "Independence Day" with us as you begin your day with our parade. Entries are accepted in person, by mail or email to the King City Chamber of Commerce, 110 N. Vanderhurst, King......More

The King City Chamber of Commerce annual 4th of July Parade on Broadway. Come and celebrate "Independence Day" with us as you begin your day with our parade. Entries are accepted in person, by mail or email to the King City Chamber of Commerce, 110 N. Vanderhurst, King City.

Parade begins at 2nd St and Broadway, down Broadway to San Lorenzo Park.

King City Lions Meeting

King City Lions Club meeting

Pozzi's Stampede