ASA Mission StatementThe mission of the American Shorthorn Association is to serve and empower the members, protect the integrity of the herdbook and database enhance and communicate the value of the Shorthorn breed, and expand the use of Shorthorn genetics in the U.S. ......More
ASA Mission StatementThe mission of the American Shorthorn Association is to serve and empower the members, protect the integrity of the herdbook and database enhance and communicate the value of the Shorthorn breed, and expand the use of Shorthorn genetics in the U.S. beef industry. ASA VisionBe recognized as the preferred British breed that creates profitability and embraces innovation in beef cattle production while honoring the rich history and tradition of the Shorthorn family. ASA Core ValuesDiversity: We value diversity of members and breeding programsTransparency: We value the importance of a transparent database and herdbookFamily: We value programs and activities that encourage and support family-based beef productionAccountability: We believe its important for individuals to take ownership of their actions and decisions.Honesty and Integrity: We believe that strong relationships are based on personal honesty and integrityTechnology: We value the role technology plays in advancing beef production and the Shorthorn breed.Heritage/History: We celebrate the rich history of the Shorthorn breedCustomer service: We commit ourselves to treating our members like valued customers ASA Core StrategiesIncrease commercial interest in Shorthorn geneticsEducate, equip and empower our membersContinue to develop and support the junior programInvest in research and development to enable breed improvementOverviewThe ASA records approximately 15,000 animals each year. More than 20,000 head are maintained in the association’s whole herd registry. The current membership is more than 6,000 combined junior and senior members.
NE
